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about

Insomnia sauce

Irresistibly hot, and dangerous.

Insomnia sauce was a passion project that I wished to pursue in order to understand more about package design. I wanted to create a package design that was very vibrant as well as cohesive with each component it displayed. 

I have always been a fan of hot sauces, and had this idea of creating one that played off the idea that it would keep you awake because of how hot it was, and thus Insomnia Sauce was born. 

I wanted to focus on symbolism within this package design as well. The main brand logo itself induces three specific types of symbols that make up the concept of "insomnia". The thunder cloud representing being shaken up or confused, the eye representing being awake or "woke", and the sauce drop to represent sauce. I had a-lot of fun pursing this passion project. 

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